普罗米修斯

电商选品的方法和技巧_我的网站

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　    一键部署OpenClaw        咱们做电商想拿到单量和利润，需要从哪些事情上下功夫呢？选品重不重要，品不行，神仙来了也没单；素材重不重要，再好的品，放一个功能机拍的主图，它也是很难起量的；    客服重不重要，天天三分钟内不回复，再牛掰的运营，结果也是闭店收场。    

    Chen Aijun works in an optical shop in Chengdu, southwest China's Sichuan Province, Aug. 14, 2026. (Xinhua/Lu Youyi)The video came with almost no instructions.
There was no narration explaining the mythology behind palaces rising above an ocean of clouds in the video, nor subtitles identifying the heavenly gates, cranes or tiny figures moving beneath them.
Yet viewers outside China quickly began naming the world for themselves.
Some called it "paradise." Others saw a "Celestial Palace" or an "Immortal Realm" familiar from Chinese fantasy games and television dramas. One user wrote, "Waiting on Wukong to show up," invoking the Monkey King from the Chinese literary classic "Journey to the West," or the hit game "Black Myth: Wukong."
The interpretations differed, but viewers did not seem to need the same cultural knowledge to enter the conversation.
Earlier this month, Chinese foreign ministry spokesperson Mao Ning shared the 33-second AI-generated video on social media with a question: "What does the Chinese heaven look like?"
It opened up a hermeneutic discussion, with responses overseas suggesting a cultural image does not necessarily need to elicit exactly the same interpretation for everyone in order for it to be viewed meaningfully.
"The right to interpret ultimately lies with the audience," said Zhang Zheng, deputy dean of Tsinghua University's School of Journalism and Communication.
People encountering unfamiliar cultures inevitably draw on what they already know, Zhang said. Rather than fully grasping every cultural reference, what matters is whether audiences can encounter the work, understand it and respond to it emotionally.
Before strangers abroad could interpret this particular world, however, it first had to get out of one man's head.
Chen Aijun, 34, is an optometrist in Chengdu, capital of southwest China's Sichuan Province.
By day, Chen leads a quiet, down-to-earth life in a neighborhood optical shop. Inside, he worked among eyeglass frames and optometry equipment. On his computer was another landscape entirely: cloud seas, immense palaces, flying cranes and figures in ancient robes.
Chen's heaven did not come from any single ancient text.
Growing up in the 1990s, he watched "Journey to the West" and later encountered "The Investiture of the Gods," xianxia (immortal heroes) novels and fantasy games. Those stories mixed over time with images of Chinese architecture and landscapes he saw online.
He has never visited nearby Mount Emei, and most of what he knows of Mount Huangshan's famous sea of clouds comes from videos.
What appeared on his screen was therefore not a reconstruction of one fixed mythological scene, but a world shaped by traditional stories already filtered through television, novels, games, the internet and his own memory.
For years, Chen had no way to make that world visible.
He never studied painting, design, photography or 3D modeling. After high school, he joined his parents' optical business and eventually took over the shop.
Generative AI changed the gap between imagining an image and possessing the technical skills to show it to someone else.
More than a year ago, Chen began teaching himself through free online tutorials. In September 2025, he started regularly posting AI videos, and a month later began experimenting with palaces floating above clouds. He has since published more than 200 videos.
The process, however, involves far more than entering a few prompts. The technology lowered the technical threshold, but it did not make the choices for him.
When creating Nantianmen, the mythical heavenly gate, Chen first defines the spatial rhythm and tonal hierarchy, pairing towering architecture and cloud seas with deliberately miniature figures to amplify the celestial realm's grand scale.
If the result does not match the picture in his mind, he tries again. He often generates over 1,000 images a day, revising a single scene repeatedly before moving on to animation, editing, color grading and music.
The machine can generate a thousand possible heavens. Chen still has to decide which one is his.
"AI-produced images can be soulless, and it takes human inspiration and aesthetic sensibility to endow works with warmth and vitality," he said.
Zhang believes Chen's experience reflects a broader shift brought about by generative AI. He said AI is giving people without conventional artistic training access to forms of expression that once required specialized skills. But what they create still depends on what they bring to the tool.
"A person's existing knowledge inevitably shapes how they use AI," Zhang said.
Chen brought his memories to the machine. Viewers abroad, in turn, brought theirs to the image.
"Everyone brings their own associations to these scenes," he said.
If his imagined world had to be reduced to three elements, he would keep clouds, architecture and people. The first two should feel immense, he said, while the last should remain small.
The details are culturally specific, but the visual effect is more immediate: tiny human figures dwarfed by vast clouds and monumental architecture. The responses suggest that viewers did not need to understand every cultural reference to find a way into the image.
Chen has no overseas social media accounts and learned that the video was attracting attention abroad only when friends sent him screenshots.
His life at the optical shop has changed little. He still checks eyesight and fits glasses when customers come in, then returns to his computer when the shop grows quiet.
He now hopes to make longer AI videos with fuller stories. He also wants to visit Mount Emei and, one day, Mount Huangshan.
For years, images of distant mountains and clouds reached Chen through screens. His imagined landscapes later traveled through screens to people he had never met.
Now he wants to see the real mountains and clouds for himself.
    Chen Aijun makes AI videos in an optical shop in Chengdu, southwest China's Sichuan Province, Aug. 14, 2026. (Xinhua/Lu Youyi)
。所以，做电商想拿到结果，是一个综合能力的体现，而不会出现一人得道鸡犬升天的。    那么在电商所有重要的工作中，哪项工作相对最为重要呢？依我的看法，当然是选品了。我见过有的电商公司，单月GMV300W，再一看，他们竟然没有专业的电商运营，纯靠产品的资源优势来起量，所以，选品对了，猪都能起飞。

B | 选品错了，飞猪变成烤乳猪。    那么电商选品有哪些方法和技巧呢，本文我以拼多多这个电商平台为例，给大家分享下，我们这边做拼多多是如何选品的。    01    做拼多多角色决定成败    其实在选品之上，还有一个角色定位。其他平台咱不了解，但是拼多多这里，角色定位对了，你做拼多多基本上就没大问题了。什么是角色定位呢？咱们都知道，在线上做电商开店的，就源头厂家、品牌方、经销商、贴牌，这4个角色了。    如果各位是源头厂家或者品牌方，那么恭喜你，你做拼多多极为的合适。

C | 因为这个平台的调性就是同品价低者得流量，或者同品知名品牌得流量。至于其他角色，那只能捡上述角色剩下的流量来吃了。    所以，我们做拼多多之前先评估下自己的角色，是源头厂家吗？还是经销商。如果是源头厂家，可以直接大步流星地开店爆单起量了。

D | 如果是经销商，就不要有爆单的幻想了，提高自己玩强付费的能力，在夹缝中拿到属于自己的那点流量就可以了。    02    大商家玩爆品，小商家玩长尾品    我把电商里的商品分成了2部分，爆品和长尾品。只要量大的品统称为爆品，量小的一律归为长尾品。很多电商新手，看到爆品，就会觉得，这个品市场够大，肯定更好做。如果你真的这样想，恭喜你，做电商踩了第一个坑。    就比如垃圾袋这个品，竞品单链接一天3000单，是不是看上去很美好，告诉你，如果你切垃圾袋这个品，一天连10单都拿不到。    为什么？因为这种超大的品类，早就被大商家给打穿了，别看别人一天3000单，他们的毛利可能就2-3个点，在大商家那里，物流、人工、材料成本都压缩到极致的，才能憋出几个点的净利，各位小商家，光运费就把别人的净利给抹掉了，更别说其他成本了，成本的上升，是不是导致卖价的提高，卖价提高后，这种大标品还想一天千单，别想了。    所以，大标品都是给大商家玩的，各位如果是小商家，不要看大标品，要看大商家看不上的品，长尾品，单品单日单量不高，但是小商家可以靠勤快取胜，多做点这种长尾品，一个品出个几十单，把品的数量堆起来，最终的单量也是很可观的，而且最重要的一点，有净利。    03    毛利高的一定是新品    咱们选品应该不是冲着单量去的吧，有人会问了，不是冲着单量，那是冲着什么？当然是净利了。有单量没利润，哪个老板扛得住？为什么有的公司允许亏损冲单量，那是因为对利润有预期，前期冲量，后期拖价拉利润，是有这个规划。    单纯亏损冲量的，没有傻子会这样干。

E | 既然毛利是首要的，那么咱们在选品这块，我这样说吧，一个品从问世到起量，到市场做烂，到没人做了，其毛利率是一个逐渐下降的过程，也就是刚起量时，净利能做到十几二十个点，一旦市场做烂了，基本上就没啥点数了。    这是正常的市场发展规律，是不可逆不可改变的，大家只能接受这个过程，而不能改变这个过程。所以，大家在选品时，知道怎么选了吧。

F | 优先选刚起量的新品或者纯新品，千万别碰已经做得烂大街的品。    04    大牌平替更适合中小厂家    如果各位电商老板有那么一点点小实力，要做什么品呢？当然是大牌的平替品了。这样说吧，世界上只有2种品好卖，一种是大牌，一种是低价大牌同款。

G |     比如某吹风机别人卖1000块一个，咱们搞一个几乎一模一样，甚至性能更强劲的，然后到手价多少？999？闹呢，大家品牌力没别人强，卖价还跟别人一样，还想出单？梦呢！定价直接99上车。

H | 你说这样的品好卖不？大声地喊出来：买他。

I |     市场上很多靠这套玩法大杀四方的，大家可能都不知道。我就提个醒，手持相机是不是很火，你说你把价格打到299，能不能爆单？回答我。别问怎么打到这个价，就同样性能或者性能差一点的，卖299，各位就说能不能爆单吧？这样一看，是不是电商好做了很多。    05    机会商品真的有机会    在拼多多里有个天然选品的好地方，就是机会商品。有的电商运营只把机会商品当成上链接的工具，却不知机会商品用来选品真的是一本万利。

J |     我但凡有空了，就会在机会商品里面搜我做的商品的关键词，比如搜风扇。

K | 就会出来各种各样的风扇，再细分一下，点菜单栏的当季新品、热门跟款、全网热销等等，每个菜单翻个几页来看。    如果各位是深耕某一行业的，你翻这些页面，对于突然出现的新爆款，一定会比其他人更能敏锐地察觉到，记住前提：深耕某一行业的。这就是专业和菜鸡的区别了，同样的内容，页面，数据，专业玩家能看到菜鸡选手看不到的信息。    比如某新款，我看到竞品单链接销量100多，我会怎么干。直接底价上链接，直通车拉满，先把单量拉到500单，再去讲其他的。    这就是职业敏感性，一个新品别人一下子就能出100单，说明这个款肯定是能打的，能打的款咱们不下狠手去先抢市场，等这个款都烂大街了，再去抢？黄花菜都凉了。

L |     06    最后    做拼多多的选品按照以上几个方式，绝对会少走很多的弯路。当然，每个人也有每个人自己擅长的选品方式，比如靠感觉，有的时候运气也是能力的一种。运气好，感觉妙，选了一个品，突然他就爆了也有可能。    我见过有个经销商，看中了某款砸下全部身家买断，然后真踩对了，大家知道什么是供不应求吗？他买断的那款就做到了这点。靠那款直接完成跃迁，但是后面再推的款就没有那种盛况了。    作者：老虎讲运营，运营书籍《全栈运营高手》作者；8年电商运营经验，多多运营老司机，千万流水项目操盘手，专注电商产品运营与推广，擅长品牌打造和爆款制造。

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Published on:02:23:48