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活力中国调研行丨“首”字出圈，厦门构建消费新引力场,活力中国调研行丨“首”字出圈，厦门构建消费新引力场_我的网站

A |     　　首店云集、首秀频频，规模效应、品牌效应聚集了人气，带火了消费。    LONDON -- Thousands of travelers faced disruption as all flights were suspended on Wednesday at London's Luton airport after a fire tore through a newly built parking garage, destroying vehicles and partially collapsing the structure.Four firefighters and an airport employee were treated in hospitals for smoke inhalation after the fire, which erupted on Tuesday evening.All flights were suspended until at least 3 p.m. on Wednesday, the airport said in a statement, and would-be passengers were asked to stay away because emergency crews were still on the scene.Luton, about 56 kilometers (35 miles) north of central London, is a hub for easyJet, Ryanair and other budget airlines running flights to destinations in the United Kingdom and Europe.Some passengers had to wait at the nearby railway station because the airport was closed.Nikodem Lesiak, a university student trying to return to Poland, said he had spent the night at the station.“When we got here, we found out Luton is burning and everything is closed, and we were supposed to have our flight at 7:50 today but it was cancelled," he said.Video posted on social media and on the websites of British news outlets showed police and fire department vehicles gathered outside a multi-story parking structure where the top level was engulfed in flames. The parking garage for Terminal 2 partially collapsed.In addition to the five people hospitalized, a sixth person was treated at the scene.Bedfordshire Fire and Rescue Service said its crews were “monitoring the smoldering remains” on Wednesday morning. Chief fire officer Andrew Hopkinson said the blaze is thought to have started with a diesel vehicle, and the recently opened parking garage did not have sprinklers.Authorities said they don't believe the blaze was started intentionally.Russell Taylor, 41, an account director from Kinross in Scotland, saw the flames after flying in to Luton from Edinburgh. He told the PA news agency that he first saw a couple of fire engines with a car on fire on an upper level. "A few minutes later, most of the upper floor was alight, car alarms were going off with loud explosions from cars going up in flames," he said. "The speed in which the fire took hold was incredible.”。近日，新华社记者随着“活力中国调研行”采访团，走进福建省厦门市，看“首”字出圈，如何持续激发这一滨海花园城市消费活力。图为福建厦门万象城二期商场。新华社记者 林善传 摄　　今年上半年，厦门万象城二期正式投入运营。

B | 厦门万象城门店副总经理邓学介绍，商城落地城市首店、特色旗舰店超50家，首店率达43%。　　近年来，厦门将发展首发经济作为建设区域性国际消费中心城市、激发消费活力的重要抓手，着力构建“政策引导、载体支撑、场景赋能、服务保障”四位一体的首发经济服务体系，打造国内外知名品牌首发、首秀、首展、首店的集聚地和原创品牌孵化地。　　厦门市商务局流通业发展处处长薛航介绍，2025年，厦门市印发促进首发经济高质量发展若干措施，通过优化审批和通关流程降低隐性成本，打造从首店落地到首发首展、再到品牌孵化的完整闭环，全年新增市级及以上品质首店188家，首店能级、业态及区域布局均实现结构性优化。2026年，厦门又印发《厦门市消费新业态新模式新场景试点项目专项资金管理办法(试行)》，对全国性首发活动等实施奖励。今年上半年，全市新增各类首店超100家。

C | 　　“围绕零售、餐饮、文化创意等领域，厦门积极引进国内外知名品牌。2026年，SM厦门CHAO街、K11 Select等高品质商业综合体将陆续开业，形成首店集聚‘强磁场’。”薛航说，结合“季季有首发、月月有首秀”的促消费机制，首店带动各商圈能级向上突破，实现客流与销售额增长。　　“厦门区位优势独特，门店可以直面海内外顾客。”原创金属拼装玩具品牌“酷拼工坊”营运经理谢颖尚表示，自5月开业以来，“酷拼工坊”厦门首店的月销量达数千件。顾客在福建厦门万象城二期一家品牌的福建首店进行体验。新华社记者 林善传 摄　　“首发落地既是品牌对厦门城市消费力、影响力的认可，也加速了厦门的消费创新和商业品质提升。

D | ”薛航说，首店覆盖餐饮、零售、便民服务等多领域，优化商业业态结构，“在做大首店数量、提升首店能级的同时，厦门推动消费从商品消费向服务消费、体验消费、品质消费延伸，不断拓展消费新场景，满足不同消费群体需求”。

E | (记者邰晓安、秦宏)　　来源：新华社。

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