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AI empowers cross-border e-commerce in Zhejiang_我的网站

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一 | (ECNS) -- Fang Taozi, the main character in the viral AI-generated Chinese short drama “The Girl Who Was Laid Off,” has begun promoting products online, with reported advertising rates reaching as high as 258,000 yuan ($38,200) per video, drawing both cheers from fans and doubts from netizens who question the credibility of products promoted by a non-human character. In a recent bonus clip, Fang recommended a brand of colored contact lenses, saying they remained comfortable after a full day's wear. Some fans have expressed support for Fang, while many netizens have voiced doubts, arguing that products backed by an AI persona carry little credibility since no real person has actually tested them. "Who would buy this? No real human has even tried it," one netizen commented. Using an AI-generated character in advertising is not inherently illegal, Li Weihua, a partner at the Shanghai office of Dacheng Law Offices, told China News Service. However, the character does not have independent legal status, meaning responsibility for misleading or unlawful advertising remains with the advertiser or the company operating the character. According to media reports, a growing number of firms are now offering "digital portrait licensing" services. These companies acquire digital likenesses and sell usage rights for applications ranging from short-drama production to in-feed ad campaigns, with some touting their services as "much cheaper than hiring real human endorsers directly." Li added that advertisers and ad operators using AI-generated digital portraits must comply with relevant advertising laws. For example, such advertisements must be clearly labeled as "advertisements" and must also state that the digital portrait is AI-generated. (By Intern Yang Hongran, Zhang Dongfang) 。 (ECNS) -- Artificial intelligence is reshaping cross-border e-commerce in east China's Zhejiang Province, enhancing product competitiveness, streamlining manufacturing and transforming marketing. Merach, a Zhejiang-based smart fitness brand, has developed an AI assistant that offers personalized training plans and automatically adjusts equipment resistance. Powered by intelligent motion algorithms and AR technology, its products have become top sellers on cross-border e-commerce platforms and are exported to over 50 countries and regions. AI is also helping original equipment manufacturers upgrade. Huang Qiangshuai, manager of Zhejiang Shuaishuai Technologies Co., Ltd., has established an AI system to prioritize production schedules across its contract manufacturing, design-and-manufacturing services and own-brand operations. "With the fluctuating delivery dates and diverse demands of cross-border e-commerce orders, AI serves as the optimal balancer," he said. Small businesses are using AI to lower marketing barriers. Hangzhou entrepreneur Tai Guyue applies AI tools for media outreach, planning and data analysis. "AI can turn some intermediate steps into one‑click solutions," she said. A survey by Amazon showed more than 98% of Chinese sellers use AI tools in store operations, with 16% deploying AI workflows or agents for automated multitasking. Zhejiang is also promoting AI courses at universities and developing provincial‑level cross‑border e‑commerce parks to sustain growth. Zhejiang is also promoting AI-related courses at universities and developing provincial-level cross-border e-commerce industrial parks to sustain the sector's growth. (By Tang Yuxian) 。