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Game Science unveils 15-minute 'Black Myth: Zhong Kui' trailer as fans hail ‘Netflix-level’ visuals_我的网站

灌篮高手

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A screenshot of the Black Myth: Zhong Kui trailer Chinese game developer Game Science has released a 15-minute trailer for Black Myth: Zhong Kui on Thursday morning, offering a more detailed look at the highly anticipated second installment in its Black Myth series and giving fans a glimpse of the game's combat and visual style.
The new title is a single-player action role-playing game inspired by Zhong Kui, a legendary figure in Chinese folklore known as a vanquisher of ghosts and demons.
The latest footage, which includes a first look at Zhong Kui in combat against demons, has already drawn attention from players for its highly polished visuals, with some overseas fans describing the presentation as having a movie-like quality.
"It looks like a Netflix movie. Can't wait to play it," reads a comment on the X post of Game Science account.
"It's like I'm watching a real movie, unreal the graphics and far better than Wukong in terms of graphics ... I'm gonna buy this on day one," another post reads.
The trailer marks a significant step forward from the game's initial reveal last year, when Game Science released only a cinematic teaser as the project was still in its early development stage. But the Hangzhou-based company has not announced a release date or window for the game.
Game Science first unveiled Black Myth: Zhong Kui at Gamescom Opening Night Live in August 2025. The studio subsequently released a six-minute in-engine video on February 10, 2026, as a Chinese New Year special. Game Science described the video as non-canon content rather than part of the game's actual story.
Domestically, some players have also focused on the progress Game Science appears to have made since Black Myth: Wukong.
One fan wrote on Chinese video site Bilibili that it is clear to see the improvements in "scenes, animation, optimization and materials" after the company's successful run of Wukong.
More notably, the player said she felt the new game was moving beyond Wukong's predominantly dark aesthetic, with elements such as cooking, fishing and playing music giving it "more of a sense of everyday life and a human touch."
In parallel to the trailer release, Game Science founder Feng Ji has also outlined a set of principles guiding the studio's game development on Thursday, emphasizing that developers should first make games that genuinely move themselves.
He also stresses constantly exploring new forms of visual expression, studying leading games while ultimately establishing the studio's own standards, and putting ideas into practice so they can be tested and refined against reality.
The choice of Zhong Kui represents a departure from the first Black Myth title, Black Myth: Wukong, which was based on the classic Chinese classic novel Journey to the West.
Game Science has said it wanted to use the new project to explore different gaming experiences, bolder features and fresh approaches to world-building and narrative design rather than immediately making another story centered on the Monkey King.
In the folklore surrounding Zhong Kui, the character is portrayed as a fearsome ghost catcher and protector against evil spirits. There are no official historical records establishing him as a historical person but his legend developed through stories, paintings, novels and folk traditions over the centuries in China.
According to the best-known version of the legend, Zhong Kui was a scholar who performed exceptionally well in the imperial examinations but was rejected by the emperor because of his appearance.
He died in anger and was later appointed a supernatural official responsible for driving away ghosts and demons. His image subsequently became associated with protection from evil and was traditionally displayed in homes as a talisman.
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B | 同时，在视频末尾罗永浩还提到了直播间也将出现面向女性消费者的产品。
对于罗永浩入驻淘宝直播，天猫方面回应，今年双11天猫有很多新主播、新商家和新品牌加入，这让双11更丰富。

C | 此前新消费日报曾获悉，东方甄选、新东方创始人俞敏洪也将在10月31日晚现身“新东方迅程教育专营店”淘宝直播间。新东方方面表示，在淘宝做教育直播是一项有清晰目标的长期规划。显然，在双十一正式启动前，各个直播电商平台间正开启一场头部主播的争夺战。罗永浩将入淘宝直播根据计划，罗永浩将分别在10月24日、31日以及双十一当天，出现在淘宝直播。在消息公布前数天，“罗永浩”以及“交个朋友”已在淘宝直播上开通了直播账号。
“交个朋友严选店”客服透露，罗永浩直播间商品未来将会在该店铺上架，其工作人员已做好准备。目前，该店铺粉丝数为1.2万，在售商品共两个，分别是自营品牌“什么马”旗下的毛巾和瑜伽裤。

D | 其中，毛巾销量较好，月销已超300条。10月20日下午，交个朋友旗下的主播骆俊凯、李正提前在“罗永浩”淘宝账号下开启预热直播。从抖音转战淘宝的两人口播略显拘谨，但其直播间热度却一路飙升。据新消费日报观察，开播仅3分钟直播间观看人数就突破了1万人，15分钟后观看人数突破10万人。
两位主播在介绍24日预售活动的同时，还上架了多款现货商品，包括数码配件、零食等。本场预热将从20日下午4点一直播到晚上12点。据预热主播透露，罗永浩将会在10月24日下午提前来到直播间带货。据悉，尽管罗永浩提出“男人们的双十一”口号，但其直播间依旧定位为“全品类”。本次双十一大促具体直播商品，预热主播和客服都并未透露太多，仅表示将会在预热期间陆续介绍，同时，产品仍在招商中。有参与招商的商家透露，“每个品类都给商家拉了招商群，特别火爆，几乎瞬间满人。”而坑位费上，依旧延续了其在抖音平台的水平，单个商品20万元，打包权益60万元。罗永浩淘宝账号开播前粉丝数约6千左右，开播不足1小时，其粉丝数已突破10万。截至发稿，罗永浩直播间粉丝数达已超43万。本次高调“亮相”引来不少猜测，是否意味着曾和抖音签订2年独家合作协议的“交个朋友”将转移运营重点？“交个朋友”方面回应称，合作是双方双赢的选择，和罗永浩老师在淘宝开启直播是出于自身业务发展的考虑，将覆盖更多消费者。未来包括罗永浩在内，交个朋友旗下签约的主播也都会来到“罗永浩”直播间与消费者见面。同时，“交个朋友”和罗永浩在抖音的直播运营不会改变，将会继续保持和抖音的良好关系。近期，北京交个朋友数码科技有限公司已成功注册多个“老罗严选”商标，国际分类包括广告销售、食品、健身器材、日化用品等。

E | 此外，该公司还申请了多个“交个朋友严选”商标，不过，目前多个国际分类“交个朋友严选”商标已被驳回，仅办公用品类注册成功。争夺头部主播淘宝直播挖抖音墙脚此前新消费日报曾获悉，东方甄选、新东方创始人俞敏洪也将在10月31日晚现身“新东方迅程教育专营店”淘宝直播间。新东方方面表示，在淘宝做教育直播是一项有清晰目标的长期规划。目前，新东方迅程教育专营店粉丝数约7.8万人，在售商品主要为四六级辅导材料、考研考公复习材料以及英语发音拼读网课等。最畅销的新概念英语网课，月售超400件。据观察，该店铺并未如同“交个朋友”一样开展高调宣传，店铺首页也未见到俞敏洪即将“空降”直播间的预告，表现较为平静。