
一 | 8月26日消息,据MacRumors报道,苹果地图Apple Maps广告功能已经正式在美国、加拿大地区落地,iPhone与iPad用户在地点搜索、查看推荐地点时就会看到付费广告内容。 苹果早在今年3月就公布地图广告计划,确定于夏末推出,近日广告开始向用户推送,未来数周广告投放规模还会继续扩大。 JERUSALEM -- Deadly violence has been surging in the West Bank as the Israeli military pursues Palestinian militants in the aftermath of the Hamas attack from Gaza, with at least 90 Palestinians killed in the Israeli-occupied territory in the past two weeks, mainly in clashes with Israeli troops.The violence threatens to open another front in the 2-week-old war, and puts pressure on the internationally recognized Palestinian Authority, which administers parts of the West Bank and is deeply unpopular among Palestinians, in large part because it cooperates with Israel on security matters. The tally includes five Palestinians killed in separate incidents on Sunday, including two who died in an airstrike on a mosque in the volatile Jenin refugee camp that Israel said was being used by militants. Israel carried out an airstrike during a battle in another West Bank refugee camp last week, in which 13 Palestinians, including five minors, and a member of Israel's paramilitary Border Police were killed. Israel rarely uses air power in the occupied West Bank, even as it has bombarded Hamas-ruled Gaza since the militant group stormed across the border on Oct. 7. More than 1,400 people have been killed in Israel since the war began, mostly civilians killed in the initial Hamas assault. The Hamas-run Health Ministry in Gaza says over 4,300 Palestinians have been killed. The Palestinian Health Ministry in the West Bank says 90 Palestinians have been killed there since Oct. 7, a dramatic jump from 197, according to an Associated Press count, from the start of the year until the Hamas attack. In addition to the raids, Palestinians have been killed in violent anti-Israel protests and in some instances in attacks by Jewish settlers.Israel clamped down on the territory immediately after the Hamas assault, closing crossings and checkpoints between Palestinian towns. Israel says its forces have detained over 700 suspects in the West Bank, including 480 members of Hamas, since the start of hostilities.Israel’s resumption of aerial attacks — which in a July operation in Jenin reached a level of intensity not seen since the Palestinian uprising against Israel two decades ago — suggests a shift in military tactics.The military described the Al-Ansar Mosque in Jenin as a militant compound belonging to Hamas and Islamic Jihad, a smaller and more radical Palestinian militant group. It said the militants had carried out several attacks in recent months and were planning another imminent assault.The intensified violence follows more than a year of escalating raids and arrests in the West Bank and deadly Palestinian attacks on Israelis.Israel captured the West Bank, along with Gaza and east Jerusalem, in the 1967 war. The Palestinians want all three territories for a future state. Over 500,000 Israelis live in settlements across the West Bank that most of the international community considers illegal, while the territory's more than 2.5 million Palestinians live under Israeli military rule.The Palestinians view the settlements as the greatest obstacle to resolving the conflict with Israel. The last serious and substantive peace talks broke down over a decade ago. Settler violence against Palestinians has also intensified since the Hamas attack. At least five Palestinians have been killed by settlers, according to Palestinian authorities, and rights groups say settlers have torched cars and attacked several small Bedouin communities, forcing them to evacuate to other areas.The West Bank Protection Consortium, a coalition of non-governmental organizations and donor countries, including the European Union, says at least 470 Palestinians have been forcibly displaced in the West Bank due to settler violence since Oct. 7. That's in addition to over 1,100 displaced since 2022. ___Associated Press writer Joseph Krauss contributed to this report.。

二 | 广告会出现在搜索页的推荐地点板块,当商家购买对应关键词广告后,搜索结果最顶端就会展示推广条目,每一次搜索仅展示一条广告,广告带有蓝色“Ad”标识用来区分普通结果。

三 | 值得注意的是,系统没有提供关闭地图广告的设置选项,用户无法彻底屏蔽该类推广内容。 苹果强调隐私相关机制,用户和广告产生交互的数据不会绑定Apple账号,相关信息不会分享给第三方厂商。 整个夏季苹果都在筹备这项功能,iOS26版本当中就已经出现相关代码痕迹。

四 | 8月起已经开放商家广告位购买,参与投放的商家可以拿到后续广告花费15%的额度返还作为激励。
苹果划定了严格的广告准入规则,居家家政服务、保释担保、加密货币ATM等品类禁止投放地图广告。 医疗服务类广告不会直接一刀切,会采取个案审核的模式评估是否可以上线,全部广告都必须遵守苹果整套广告服务政策。 目前该广告功能仅面向北美两国用户,国内国行Apple地图暂无上线该广告的消息,后续是否向更多国家与地区拓展,苹果暂未公布时间表。
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