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EconoScope | 'Chinamaxxing' reshapes inbound travel to China_我的网站

一 |     (ECNS) -- "Chinamaxxing," a social media buzzword describing immersion in all things Chinese, is reshaping inbound tourism as more international visitors move beyond sightseeing to embrace culture, technology and daily life.    Jin Zhun, associate research fellow at the National Academy of Economic Strategy, said the rapid emergence of terms like "Chinamaxxing" reflects the growing range of experiences available in China and signals that China travel is becoming a global trend.        

    According to data from the National Immigration Administration (NIA), more than 22.91 million foreign nationals entered China in the first half of 2026, up 20.4% year on year. Of these, 17.815 million entered visa-free, accounting for 77.7% of all foreign arrivals.    NIA said that the top 10 source countries for inbound foreign travelers were South Korea, Russia, Malaysia, Vietnam, Thailand, Singapore, the United States, Japan, Mongolia and Australia.    Inbound spending has surged. Alipay data shows tourist consumption rose 72.9% year‑on‑year since June. Shanghai customs processed 253,000 departure tax refund applications in H1, nearly triple last year, with refunded goods worth 23 billion yuan ($3.2 billion).    Rather than simply checking destinations off a list, visitors are tailoring traditional outfits, picking spring tea leaves, or joining locals for early‑morning Baduanjin exercises in parks. Tech tourism is also booming: NEV factories have welcomed more than 250,000 visitors since opening to the public in 2024, while humanoid robot performances and rocket launches at Wenchang have become highlights for overseas travelers.    As The Guardian observed, China is sending a clear message: Come here and judge China for yourselves. From "China Travel" to "Chinamaxxing," the evolution of these buzzwords reflects a broader shift in how foreigners perceive China.    Instead of viewing the country through online content alone, more people are choosing to experience it firsthand and form their own impressions.    (By Gong Weiwei)                    。    Sidharth Malhotra and Kiara Advani became parents to a daughter on July 15, 2025. Now the couple announced the name of their baby girl on social media and fans are as elated as ever. Taking to Instagram, Kiara and Sidharth shared a joint post with the photo of their hands, holding their baby's tiny feet.                                                                 View this post on Instagram          A post shared by KIARA (@kiaraaliaadvani)               The post read, "From our prayers, to our arms [prayer emoticon] our divine blessing, our princess." The couple shared that their baby's name is Saraayah Malhotra. The name means God’s Princess and clearly the couple have put a lot of thought into it. Fans and well-wishers have shared heartfelt messages on social media. Varun Dhawan, Karan Johar, Manish Malhotra and more have also dropped hearty comments on the post. "My love and blessings always," Karan penned, alongside heart emoticons. Manish Malhotra also shared red heart emoticons to show his enthusiasm.     Sidharth Malhotra and Kiara Advani met during the after party of Lust Stories. However, their romance began when they worked together during the filming of their historical drama Shershaah. They soon went from reel to real lovers. They tied the knot on February 7, 2023. Their dreamy wedding ceremony took place at the Suryagargh Palace in Jaisalmer, Rajasthan. It was an intimate affair with close friends and family in attendance. Their romantic wedding video shared a sweet glimpse of their ceremony.          The couple announced their pregnancy in March 2025 through a joint post on Instagram. They shared a picture of their hands cradling a cream coloured knit socks. The caption read, "The greatest gift of our lives coming soon."On the professional front, Kiara was last seen in War 2 with Hrithik Roshan and Jr NTR. Sidharth starred in Param Sundari, alongside Janhvi Kapoor. He is also gearing up for Vvan : Force of the Forrest.Also Read: Delhi Blast: Thalapathy Vijay, Sidharth Malhotra and Other Celebs React to The Tragic Incident。

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Published on:13:47:55