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LONGi becomes official partner of FC Bayern Munich, uniting solar energy innovation and football passion_我的网站

一 |     Announced in Hong Kong during FC Bayern Munich's Asia visit, the global partnership brings together LONGi and one of football's most iconic clubs under the theme "POWER ON, GAME ON."
HONG KONG, August 6, 2026 — LONGi, a global green energy leader, today announced a global partnership with FC Bayern Munich at a launch ceremony held at Rosewood Hong Kong.

    LONGi
The partnership brings together FC Bayern, Germany's record champions with fans on every continent, and LONGi, the world's No.1 solar module manufacturer (Wood Mackenzie, 2026). It is also LONGi's second major move into global sport this year, following its partnership with the BMW BERLIN-MARATHON 2026, and deepens a long-term commitment to the region at the heart of the global energy transition.
The partnership was launched on stage by Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; Charles Jiang, Vice President of LONGi, President of the PV Product Management Center; and FC Bayern legend Roy Makaay.
    At the partnership launch ceremony (from left to right): Charles Jiang, Vice President of LONGi and President of the PV Product Management Center; Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; and FC Bayern legend Roy Makaay.
"POWER ON, GAME ON" is more than the slogan of a launch day. It gives the two partners a simple shared language: POWER ON carries LONGi's side, clean energy for power plants, businesses and homes; GAME ON carries FC Bayern's, the passion of the game and fans across the world. Going forward, "POWER ON, GAME ON" will serve as the unifying message across the partnership's joint campaigns, content and fan engagement, a shared expression of what LONGi and FC Bayern set out to achieve together.
The world's No.1 solar module maker meets football's record champions
Founded in 1900, FC Bayern has grown into one of the most successful and widely followed clubs in world football, defined by its "Mia san Mia" identity and a standard of performance sustained across more than a century. Founded in 2000, LONGi has spent more than 25 years holding solar technology to the same standard. Its crystalline silicon-perovskite tandem solar cell has achieved a world record conversion efficiency of 35.5%, and it has retained PV Tech's highest "AAA" bankability rating for 26 consecutive quarters.
The partnership pairs that record of technology leadership with a sport built on emotion, loyalty and everyday relevance. Solar advances through breakthroughs measured in efficiency gains; football lives in rituals, rivalries and weekend afternoons. Where the two meet, LONGi's engineering finds a place in daily life, and the game finds a partner building the future its fans will live in.
Behind the theme stands the full breadth of LONGi's business, with solutions spanning utility-scale power plants, commercial and industrial projects, and residential systems. Energy reaches people wherever they live and work, much as football reaches fans wherever they are. That connection to people is what LONGi's mission and FC Bayern's spirit have in common, and what this partnership is built on.
    Zhong Baoshen delivers remarks at the partnership launch ceremony.
"FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: keep improving, keep challenging ourselves, and never treat one achievement as the end. Football connects millions of people, and energy touches every one of them," said Zhong Baoshen, Chairman and CEO of LONGi.
    Rouven Kasper speaks during the launch ceremony.
"FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we're united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight," said Rouven Kasper, Board Member for Marketing & Sales, FC Bayern.
That drive runs through everything LONGi makes.
From world records to everyday products
LONGi's portfolio spans the full range of solar applications, from utility-scale power plants to businesses and homes. Every product is held to the standard that set those records, engineered to be dependable in everyday use.
    Charles Jiang explaining the product development philoshophy of LONGi
"Every LONGi product starts from the same question: how to turn the best solar technology into something customers can rely on every day. That discipline runs through the whole portfolio, from the modules powering the world's largest solar plants to EcoLife, our home energy series. Products are where our technology keeps its promises," said Charles Jiang, Vice President of LONGi, President of the PV Product Management Center.
Beyond performance and products, the two are united by a commitment to sustainability.
From "Mia san Mia" to "Solar for Solar"
Through its "Solar for Solar" concept, LONGi is advancing toward net-zero emissions by 2050 and accelerating the clean energy transition. FC Bayern, through its "Mitnand" strategy, integrates environmental and social responsibility across the club. The partners will explore opportunities to bring LONGi's solar solutions into the club's own sustainability efforts, with potential applications across training facilities and stadium infrastructure.
    FC Bayern legend Roy Makaay attends the launch ceremony.
Details of joint initiatives and fan-facing activities will be announced in due course.
About LONGi

As a global leader in green energy technology, LONGi drives innovation across solar and energy sectors, delivering safe, affordable, and sustainable energy solutions worldwide. By connecting green power generation and storage, LONGi is building an accessible clean energy ecosystem for all.
。    North Korea's leader Kim Jong Un and US President Donald Trump cross south of the Military Demarcation Line, after Trump briefly stepped over to the northern side, in the Joint Security Area (JSA) of Panmunjom in the Demilitarized zone (DMZ) on June 30, 2019. Photo: VCG
Just hours before a military exercise between the US and South Korea due to get underway on Monday, US President Donald Trump announced that Washington would reduce military exercises with key regional ally Seoul, citing his positive relationship with the North Korean leader and South Korea's lack of assistance with Iran, CNN reported.
Chinese experts see Trump's sudden decision to scale back military drills with South Korea as a signal of his intention to ease tensions on the Korean Peninsula and possibly return to direct diplomacy with Pyongyang. However, they warned that a carrot-and-stick approach may not work with Pyongyang, which has already seen Washington renege on its commitments. If Trump sincerely seeks peace on the peninsula, returning to the negotiating table with a genuine willingness to engage should be the first step.
Writing on Truth Social on Sunday, Trump said "based on my very good relationship with Kim Jong Un, of North Korea, I am not happy with the fact that the United States has, long ago, agreed to participate in Joint Military Exercises with South Korea."
"These exercises are not only costly, with much of these costs paid for by the United States of America (as usual!), but send a signal that is totally inappropriate and hostile, to a Country that, as long as Donald J. Trump has been President, has been unthreatening and respectful," wrote the US president, noting that since it was too late to cancel the exercises entirely, he had asked Defense Secretary Pete Hegseth to "substantially reduce" US participation.
The 11-day exercise, known as Ulchi Freedom Shield, was expected to involve about 18,000 South Korean troops. According to the US military, South Korean and US forces planned to conduct live-fire drills to test precision-strike and maneuver capabilities under complex operational scenarios, as well as river-crossing operations and the deployment of pre-positioned military supplies, South Korea's Chosun Ilbo reported.
Trump also reiterated his request for South Korea to help with the US war against Iran. "While somewhat unrelated, I recently asked the President of South Korea if they would like to join us in the Denuclearization of the Islamic Republic of Iran, and they said, 'No thanks!'" Trump wrote.
At a press conference of China's Foreign Ministry on Monday, a reporter also raised Trump's claim that he would scale back joint military exercises with South Korea, citing the high cost of the drills and his good relationship with North Korean leader, and asked how China would support the resumption of dialogue between the US and North Korea. Chinese Foreign Ministry spokesperson Lin Jian responded, "we have noted the relevant reports. Maintaining peace and stability on the Korean Peninsula and advancing the political settlement of the Korean Peninsula issue serve the common interests of all parties."
South Korean media Yonhap News Agency reported that Trump's instruction came as the situation on the Korean Peninsula remained tense again. The media noted that Trump's move can be seen as a conciliatory gesture toward the North Korea, after the White House repeatedly affirmed that Trump remains open to dialogue with Pyongyang "without any preconditions."
Trump has long sought to ease tensions on the Korean Peninsula, but his first-term diplomatic efforts produced few substantive results. The decision to scale back military exercises with South Korea may therefore signal an intention to send goodwill and return to direct diplomacy with North Korea, an unfinished piece of business from his first term, Song Zhongping, another Chinese military affairs expert, told the Global Times.
Long-standing tensions between the US and North Korea are a major source of instability on the Korean Peninsula, Lü Chao, an expert on East Asian studies at the Liaoning Academy of Social Sciences, told the Global Times, noting that the fundamental way to address these tensions is for the two sides to return to the negotiating table and resolve their differences through peaceful dialogue, rather than escalating tensions through displays of military force.
On August 13, a spokesperson for the Foreign Ministry of the Democratic People's Republic of Korea responded to the scheduled military drills between South Korea and the US. The spokesperson said that "it is our consistent principle of ensuring security to respond to a new level of a threat with a new level of a deterrent. DPRK remains steadfast in its will to frustrate outsiders' hostile acts with the most powerful and overwhelming force and absolutely defend the supreme interests of the state security," according to official Korean Central News Agency (KCNA).
On Saturday, Trump shared a photo of himself with Kim Jong Un, the top leader of the DPRK on Truth Social, and wrote that he and the North Korean leader "get along GREAT!"
During Trump's first presidential term, he and Kim first met in Singapore in June 2018, marking the first-ever US-DPRK summit. They met again in Hanoi, Vietnam in February 2019, and later that June in the inter-Korean border village of Panmunjom, according to Xinhua News Agency. 
North Korea's past dealings with the US, particularly the breakdown of bilateral negotiations without substantial progress, have eroded Pyongyang's trust in Washington, Lü said.
Therefore, if Trump genuinely wants to leverage his relationship with the North Korean leader to address tensions on the Korean Peninsula, emphasizing their personal ties alone will not be enough. Washington will need to demonstrate genuine sincerity and back its words with concrete action, according to the expert. 
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